What is a Marketing Funnel

What's a funnel marketing strategy and why do online marketers need to develop one?

It is a marketing strategy to encourage prospective customers to purchase products from your company. It is a selling process by which a person visits your website looking for information that can help to solve a particular problem. With certain tools, you can learn how to build an understanding and establish trust with each user.

This will allow you to better be aware of the needs of each user. This will enable you to give the best information possible to every customer. If you are able to build trust with a potential customer, they are more likely to purchase your products. This visitor will then become a client.

Many customers eventually become extremely loyal customers and will purchase almost anything your website sells. A marketing funnel includes all the steps needed to convert a regular visitor to your website to become a loyal customer and buy every product you offer.

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This is the ultimate goal of any internet marketer. A properly created funnel can achieve this very easily.

Your marketing efforts are capturing the attention of people, and bringing them to your funnel. The funnel is opened once they fill out the forms on your PERSONAL lead capture page. Since they're not likely to opt into your business lead-capture page, I use the word "personal". They would like to be leaders and not a business.

The page for lead capture is where they enter the funnel. If they click on the "Sign up now" or "Enter here" buttons, they are able to access a whole new universe of marketing through networks.

The best aspect is that they are qualifying themselves to do it. It's their decision. You've sold them nothing except your leadership qualities as a mentor and as someone who can show them how to get more leads and more money into their businesses.

This is the way a standard funnel works.

To attract and qualify customers to your product To attract and qualify people to your products, you must offer them an opportunity to win a prize to be offered on the "front end". You must sign up to get the product (also called opt in) and then enter your email address and your name. Then, they will be added to your email mailing list.

Now, you can add these contacts to your email list so that you can send them any other offers that are relevant to them.

They will be taken to the page with a low-price offer or what is called a trip wire deal right after they sign to receive the offer for free. This is when they'll be taken to the "back-end" of your funnel.

If they purchase the bargain offer, they'll be taken on to a second similar offer for a higher cost (normally known as an "upsell"). If the buyer buys this higher priced offer, they'll be transferred to the next product with a higher price. This process can be repeated for a number of more.

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