The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been integral to traditional marketing and business. However lately it seems to me that the topic of funnels being used in Internet business is popping up everywhere on the web.
The truth of the matter is that people want to know more about this marketing concept and the best way to apply it to enhance their online business marketing efforts. Read on to learn more on the sales funnel for Internet marketing successful.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. The marketing concept employs the term "funnel" to refer to a sales process, from beginning to end. Because it uses a wide entry way for potential customers "Unqualified prospects" at the top and a much narrower opening to convert sales in the middle, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called people who are not competent are in the middle of the funnel. They may need your products or services but haven't been approached before. After several sales and promotions, you will have gotten people who have purchased your product or service.
The efficiency of a lead generation funnel comes from the fact that it allows you to monitor the potential prospects' actions throughout the extended sales process. Using the sales funnel, by figuring out the quantity of qualified prospects at each point of the process, it is possible to anticipate the number of potential customers that will, after a while, become actual customers.
A sales funnel will allow you to determine exactly how is going on and how your sales process is failing or working, or if your campaign isn't attracting a sufficient amount of prospective customers somewhere within the process. This information will allow you to determine where to focus your efforts to help reach your goals in marketing. It's used as a method to gauge and manage the sales process of customers.
The Front- End or the Sales Funnel Top
The top of your sales funnel will be the most active part of your process and requires the most consistent testing. Your creativity and resources will limit the number of front-end strategies that you could develop.
The main purpose of the front end will be to pull in prospective clients and convert them into buyers later in the sales process.
The prospective client becomes "qualified" when they sign up or subscribe to something that you provide. This is where the potential customer, also known as an "Unqualified Prospect", becomes an "qualified lead. They've taken a step that shows that they may be interested in your product or service.
To make your front-end effective you must be able to bring targeted traffic to your site blog, website, or squeeze page. PPC adverts, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts, forum posting and many other sources are among the most efficient methods and sources.
There are numerous tools to "qualify" the "Unqualified Prospect". One of the most efficient methods is to use a squeeze page that allows you to offer something of value that is relevant to your service or product which people can receive for free or at a significantly reduced cost in exchange in exchange for their name and email. The items offered range from newsletters, video, e-mail courses, eBooks as well as related reports.
So we realize that the front end of your sales funnel is the place where folks are drawn into your sale funnel. What about the back end?
The Back-End, or Bottom of The Funnel
The back-end, or bottom, of the sales funnel are where the majority of sales and profits occur. It usually contains your higher priced products. They are all suitable for the same audience, but they are offered in various formats, like audio, video and live interactions.
The main difference between front and back-ends lies in the type of client as well as the cost of the product/service being provided.
Although it is true that only 1-2 percent of the people who access your front-end will be able to connect to your back-end system, this tiny percentage may not matter. That's alright, due to the fact that this select small percentage will invest more money.
It is evident that, although front-end products and services can be priced at less than $100, back-end products and services are typically priced in the hundreds or thousands. This make the back-end or bottom of the funnel sales funnel to be the main source of revenue for your Internet company, and it's the most predictable and solid area in this sales process.
As I mentioned earlier, the sales funnel can be as simple or complicated as your imagination or resources allow.
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